I heard about the Shoe Festival to be held by Ministry of Tourism this morning. For sure all ladies (and some men) looking forward to get to the showcase. But for me, the announcement suddenly pop my mind about our Honr. Datuk Jimmy Choo - our imminent icon in shoe industry - the father founder of the internationally well known Jimmy Choo brand.
For those who are unaware, that the brand of Jimmie Choo is in fact no more a proprietary of Datuk Jimmy Choo. It has been that way for the past 10 years. Just few days ago, DJC spoke out his mind to get the Government's assistance to bid for the brand to become his again after the current owner intends to place the brand into free market. My question is why must DJC go for it?
In one media interview, DJC was expressed his confidence in getting back the branding since he claimed that the brand is associated much with him. May be the fact is true but the amount to be put on table is not a penny or two - may be it is a 6 or 7 or more zeros in count! and if the government's money may be part of the amount, I think a well appropriate base of decision is a need so that the issue will not be a controversial soon.
If this posting reaches DJC, as a Malaysian who love Malaysia, I like to put forward my humble idea for DJC's attention. Just leave the owner of the Famous Jimmy Shoe company's bid and build a new empire of yours! Why? As far as DJC is concern, he is a well known public as a founder of famous JC label at the first place. If DJC is going to build up his own new brand, what do you think will happen to the existing JC? (in common sense way of thinking). There will be a great competition in the industry and this scenario will provide better choice for the customer.
But as a consumer, which product will you choose? A shoe with the founder's name or a shoe with the founder himself in the company? In sense of quality control, I think the founder must be working extra hard not only to make sure the business is making profit but to make sure his name is not be tarnished.... make sense huh?
So, if the government still keen to provide financial assistance to DJC in reclaiming the ownership of existing JC Company, I propose that the money is be invested to DJC to build his own new brand so that we need not to do, what I think in my common ordinary thinking, is wasting resources.
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